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Couldn’t dream earlier so I started at 37 – Woman startup founder (

Poonam Singh started Aaruhi Enterprises to recycle floral waste from temples into incense sticks and more. She recycles 1,000 kg waste per month and has upskilled over 3,000 women so far with her awareness workshops.

Poonam had found her calling in a temple when she saw flower offerings being disposed. She set out to find ways to make the most of floral waste. In June 2019, she set up Aaruhi Enterprises with her friend Pinki Yadav, and started making incense sticks, dhoop sticks, diyas, idols and more, using floral waste.

Every month, her venture recycles 1,000 kg of floral waste and earns more than Rs 2 lakh. The entrepreneur, now 41, has also provided training to over 3,000 women on making these products using floral waste, enabling them to make the most of waste.


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Posted by kvs Mani

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