He also employs hundreds of villagers at his colourful gerbera farm that boasts a red, yellow, magenta, pink, valentine pink, orange and white spectacle.
Abhinav Singh quit his high paying corporate job in England to start gerbera farming on his ancestral land at Chilbila village in Uttar Pradesh.
Now he sells around 2,000 gerbera flowers a day, which earns him an income of Rs 1.5 lakh per month. Besides, his agri-venture provides livelihood to hundreds of people in his village.
Gerbera flowers are one of the most widely used ornamental flowers across the world. They are available in several colours and have a longer shelf-life making them an economical agri-product. “Even after plucking, gerberas survive up to four days in summer and up to 10 days in winter, which gives us a lot of leverage unlike cultivating vegetables,” says the 36-year-old.