Once working as a filmmaker and a microbiologist, the husband-wife duo has now built a multi-crore brand, which is one India’s largest crafts and artwork retailers.
Wanting to engage in something that promotes sustainability, they began iTokri in 2012. Starting with an investment of Rs 20 lakh, the online store, which sells handcrafted fabrics, jewellery, paintings and other artworks, today works with over 10,000 artisan families across India. Even while clocking revenue of close to Rs 27 crore, the duo remain bootstrapped and have not looked to raise capital yet.
Today, iTokri products are shipped not just pan-India, but also globally — the US, UK, Middle East, and Europe to name a few.