Aviral—which means continuous in Hindi—refers not only to the never-ending flow of the iconic Ganga river, but is also the name of a pilot project along its banks.
Its commitment is to curb the flow of plastic waste into the Ganga river. The pilot project on Ganga River happens along its banks in Haridwar and Rishikesh. These cities have a combined population of 450,000 people and attract 50,000 tourists a day.
To engage the citizens local teams run education and awareness campaigns on plastic waste segregation at a household level, and motivates them to participate in cleanup activities. In 2021 alone, nearly 5 tons of waste has been collected during Aviral cleanups.